Preato Capital acquires Mersalg Gruppen

SSNG Holding is through the subsidiaries Sales Support and Tage Lindblom a Nordic provider of outsource sales services and products for the FMCG and food service markets with around 500 employees. Group sales for 2017 amounted to approximately SEK 800 million. Through the acquisition of Mersalg Gruppen, the group strengthens and complements its market position in Norway within sales services but also improve the customer offering on a Nordic basis.

Mersalg Gruppen was founded in 1994 and today has around 260 employees across Norway with head office in Malvik outside Trondheim. Sales for 2017 amounted to approximately NOK 120 million. The customer offering includes outsource field sales services, merchandising and in-store demonstrations for brands in the Norwegian FMCG market.

The acquisition of Mersalg Gruppen is an important part of our expansion strategy to create a leading player with strong market presence in all Nordic countries. With this acquisition, we will be able to provide a complete solution to our customers in one or several Nordic countries, comments Magnusvon Schoultz, CEO Preato Capital

We are glad to have Preato Capital as our new main owner. Mersalg continues as before with our head office at Svebergtunet and full focus on our customers in the Norwegian market. But at the same time, this also provides a fantastic opportunity to further develop our business and improve our possibilities to meet our customers´ demand on a Nordic basis, comments Frode B. Hansen, CEO Mersalg Gruppen.

As a founder, I consider the time is right for Mersalg Gruppen to take the next step. I therefore feel glad and comfortable to hand over to a new owner that shares the same values. At the same time it creates a very good strategic solution for Mersalg Gruppen, our employees and customers to continue develop the business,comments Ivar Fjellseth, retiring chairman and founder of Mersalg Gruppen.

Further information:

Magnus von Schoultz, CEO Preato Capital, +46(0) 767 24 43 84
Pål Netsman, CEO SSNG Holding, +46 (0) 705 1297 75
Frode B. Hansen, CEO Mersalg Gruppen, +47 (0) 926 85 816
Ivar Fjellseth, founder and retiring chairmanof Mersalg Gruppen, +47 (0) 907 54 784

Published 2018-04-18